Completely analyze the market landscape (sales, inventory, prices and competition). • Development of trade marketing and BTL strategies in order to increase brand sales. • Lead the sales force towards the development of business plans and their respective execution. • Continuous review of key indicators for the company such as market share, ROI, budget. • Daily, weekly and monthly monitoring of the sales generated by the brand. • reporting on

implementation of tools focused on the capture of information and its analysis. • Presentation of results to the entire sales team and creation of strategic plans. • Follow up on the work plan of the sales force, and ensure 100% fulfillment of the different objectives. • Continuous review of key indicators for the company such as market share, ROI, budget, commissions. • Daily, weekly and monthly monitoring of the sales generated by the cre brand