Market penetration strategy was generated, branding in high profile sales positions, communication strategy through networks and web pages.

The Liefman's beer communication strategy was implemented from scratch with excellent results nationwide.

Investigation of the target segment. Sales plan Communication strategy Management of information analysis tools Interviews, surveys, Focus Group, Mystery Shopper.

Due to the analysis of the study, it was possible to verify that the communication with the clients was being done in an erroneous way and it was corrected.

Market study of vegetable oil in households, efficient management of resources through budget control in the project and negotiation with interested parties for the implementation of the project.

A complete market study was done to find the target market and make the best use of resources and adequate planning KPIs