• Creation and leading of the Data department; • Definition of data-driven strategy, generation of insights, and CRM structuring, contributing to a 2.7x business growth and a 3.2x increase in the customer base; • Construction of the entire data measurement batch infrastructure using APIs, Docker, Kafka, Spark, S3, and PostgreSQL; • Development of automated dashboards and reports for the entire business using Power BI, resulting in a recurring performance view not only for e-commerce but also for

• Leader of a Data Squad, strategic planning, recruitment, people development, and development of commercial proposals; • Management and development of data projects, using agile methodology, for some word-wide brands, such as Unilever (Brazil and Spain), Samsung (Brazil and LATAM), Sanofi, Smiles, Biossance, and others; • Ingestion, pipelines, and ETL/ELT (Spark, Glue, Pinot, Kafka, Lambda, Athena, Pentaho, Knime); • Development of dashboards and automated analysis (Power BI, QlikView, QuickSig

• Development of data projects for brands in Brazil and abroad, such as Unilever (Brazil and Spain), Samsung (Brazil and LATAM), Carrefour, Renner, Gerdau, and others; • Ingestion, pipelines, and ETL/ELT (Spark, Glue, Lambda, Athena, Pentaho, Knime); • Development of dashboards and automated analysis (Power BI, Looker Studio, Tableau); • Advanced analysis (Cross-sell, Upsell, Forecasting, Clustering); • Project of automated attribution audit; using GTM, BigQuery, GCS, Compute Engine, and Python;