I designed and implemented marketing, CRM, BI, growth marketing and loyalty strategies, leading multidisciplinary teams, automating reports, implementing Salesforce and Optimove, managing incidents, backlog, sprints and strategic KPIs.

I led marketing, CRM, BI, growth, and loyalty strategies, implementing Salesforce and Optimove, process automation, dashboards, reducing campaign times, and increasing e-commerce sales (+60%).

I planned and executed Trade Marketing strategies, ATL/BTL campaigns, product launches, event coordination, budget management, incentive programs, and inventory logistics.

I coordinated Trade Marketing strategies, ATL/BTL campaigns, national Michelin launches, events, commercial incentives and logistics optimization.

Key account management, BTL campaign implementation, logistics coordination, incentive administration, purchasing, transportation, and supervision of administrative processes.

I managed key accounts, BTL campaigns, distribution of advertising material, promotional events, incentive programs, and reduction of logistical costs.