Geraldine Arrigui Tovar
Profesional De Mercadeo
Perfil profesional
Marketing and Digital Business professional with regional experience in Colombia , Peru , and Ecuador . Skilled in strategic marketing , digital branding , CRM , and process optimization . Proficient in Salesforce , HubSpot , Google Analytics , and Excel
Experiencia laboral
Designed and executed marketing campaigns, managed CRM for lead tracking, coordinated events, relaunched customer portal, and implemented referral initiatives.
Logro principalManaged B2B/B2C campaigns, optimized CRM (Salesforce, HubSpot), coordinated events, relaunched digital portal, and led sustainability campaigns.
Handled documentation and registration of financial processes, supported digital asset development, and improved month-end closing procedures.
Logro principalManaged purchase orders, invoice payments, and expense consolidation for Colombia, Peru, and Ecuador; optimized financial processes.
Formación académica
Rosario university | Profesional
