Creation of the marketing strategy by acquisition, retention or consideration for Sony Pictures, Spotify, Western Union, Betsson and 6 Nutresa brands under growth marketing techniques by generation of acquisition Definition of advertising budgets, responsible for executing the media strategy defined for each account, together with the team with the following objectives: Generation of new leads Delivery of Marketing Qualified Leads
Latin America B2B Accounts: VMware, Intel, and Dell Technologies Strategy development for B2B sales channels through multiple partner brands of Intel, VMware, among others, supporting the optimization of campaign performance, ensuring that the pace of leads/MQL/ sales is on target . Execution of demand generation strategies and potential customer acquisition strategies (inbound digital tactics, email
Planning and creation of budgets. Automation in Hubspot, creation and execution of Inbound Marketing strategy, Implementation of paid media campaigns by attraction, acquisition of leads, (Twitter, Facebook, Google Search and Youtube) Analysis and deployment of analysis using tools such as Talkwalker, Brandwatch, Netbase. Research investment competition. Social Data Mining, Inbound & SEO Content Creation