. The actions pointed to the increase in traffic and conversion, the reduction of the abandonment of the purchase flow, the successful closing of transactions and the increase in indicators of use of self-service channels.

Being an organization that derived 100% of its income from its content portal on the Internet, the optimization of traffic and conversion indicators was a constant imperative. The strategy contemplated a comprehensive diagnosis of the digital ecosystem, the continuous optimization of channels and contact points and, a decisive factor, the implementation of a content marketing strategy that focused heavily on quality, dis

The actions are focused on optimizing both the company's positioning and improving the user experience at each of the contact points to reduce or eliminate friction in the process of obtaining conversions, through the articulation of appropriate channels and content, the technical and functional optimization of the web portal to facilitate, from any place and device, both the application processes for