Lead the process of negotiating and obtaining new accounts as well as maintaining existing accounts in the region. Generate the commercial eCommerce strategy for the sales team and monthly budget compliance. Develop the brand communication strategy for each of the different Marketplaces such as Mercado Libre, Linio, Éxito and Falabella. Train the sales and customer service team.
Generate new commercial alliances for the development of the Marketplace in Falabella in order to generate a growth in sales and an increase in new Sellers. Lead the closing of negotiations with KAM / eCommerce accounts for the categories of fashion, accessories, home, sports, children and pets. Maintain the commercial relationship of the existing accounts within the Falabella Marketplace. Monitor the commercial chain to satisfy 100% users taking into account the
Generate the commercial strategy for the development and growth in sales of the categories in charge: fashion, accessories, sports, children, toys, pets, complying with the sales budget established month a month and achieving the expected profitability in the company. Prepare and present commercial proposals at the Latam level (Chile, Peru, Mexico and Brazil) aligned to the brands for the generation of new sellers / clients. Manage demand plans based on the sales forecast, the