Designer and programmer specialized in web for SMEs and B2C. I create comprehensive digital solutions through research, information architecture, UX/UI design, SEO and SEM, addressing business challenges. I transform ideas into impactful digital experiences.

Coordinate and evaluate the experience design criteria of the web portal for target users and help establish the interface and information architecture guidelines of the real estate brain (internal portal), managing and designing new UX/UI features according to the model. B2C business.

Analyst, leader and designer in charge of creating digital solutions focused on the improvement and optimization of processes and/or user experience for the B2B/B2E client portfolio (Bancolombia, Celsia, Argos, Sura, Viva...) through La Design Thinking methodology and UX Research research methods.