Responsible for generating insight and strategies to increase the digitization of clients, also for implementing monitoring and conduct for the role of digital advisor in the Bank's offices, supported the Figital project by monitoring and generating QR
Responsible for generating reports and analysis for channel management, which seeks to obtain the maximum productivity potential of commercial executives. I also led the BNPL project together with the product area, being a partner between the two managements, achieving the best Product and executive productivity.
Responsible for generating reports and analysis for the management of the life cycle area, execution of the segmentation model for different strategies such as portfolio purchase, ToC Quota Increases and advances.