Marcela Alvarez
Marketing and Communications Director
Perfil profesional
Marketing Management Specialist with 6 years of experience leading sales, marketing, customer service and communications teams in service companies. Extensive experience in developing 360 marketing strategies, strategic alliances, brand activations, SEO, SEM, social networks, digital marketing and CRM.
Experiencia laboral
Definition of the national strategic action of the team with commercial impact at the country level. Development of strategic alliances, brand activations, SEO, SEM, CRM and budget management.
Logro principalLeadership in the development of 360 marketing strategies
Development of marketing strategies, competitor analysis, brand activations, strategic alliances and budget management.
Logro principalDesign of the annual Marketing and Communications plan
Generation of synergies in commercial closures, strategic commercial alliances, benchmarking analysis and market behavior.
Logro principalPromotion and marketing of academic portfolios
Formación académica
Esumer | Undergraduate
