Alejandra Schmalbach
Head Of Growth
Perfil profesional
International Business Professional passionate about marketing, user acquisition strategies and experience optimization. With more than 5 years of experience in Software companies in Inbound and Outbound communication channels.
Experiencia laboral
Head Of Growth
pegasi | Abril 2021 - Actualmente (5 years 7 months)
Habilidades utilizadas
Leader of the growth team, in charge of demand generation, onboarding and user loyalty.
Marketing Manager
webinar.net | Abril 2020 - Abril 2021 (1 year)
Habilidades utilizadas
In charge of brand positioning, development of digital channels and generation of demand. Planning and implementation of the CRM strategy (Hubspot).
Head Of Growth
alegra | Septiembre 2018 - Mayo 2020 (1 year 8 months)
Habilidades utilizadas
Leader of the team in charge of optimizing user acquisition opportunities through digital channels: SEO, PPC, social media, inbound, lead nurturing, marketplace, co-marketing, referrals and web testing.
Formación académica
Business Administration
Universidad eafit | Undergraduate
Universidad eafit | Undergraduate
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