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Photo

Elizabeth Franco

Marketing and Communications Director
Habilidades
(Autoevaluación)
Corporate image 80%
Design software 75%
Media plan 70%
Idiomas
English:
  • Speaking
    70%
  • Reading
    70%
Perfil profesional

I have experience in directing and coordinating the advertising and communications area, managing the activities of the area's staff and the efficient use of resources.

Experiencia laboral

Director Of Marketing And Communications
10x thinking | Septiembre 2018 - Actualmente (8 years 2 months)
Habilidades utilizadas

Coordination of the area with personnel in charge • Design of the internal communications plan for the organization • Design and management of the marketing plan, generation of content and creation of portfolio and sales assistance for commercial management • Coordination of calls for government programs • Planning of events and activities for the company, clients and government programs • Team coordination communications and audiovisual design • Design of marketing plan and monitoring of strategies

Logro principal

Direction of the call for 430 companies to participate in the iNNpulsaTEC program • Creative direction of the Hackathon campaign for the Cali Innovation Systems program • Planning, coordination and execution of closing events for the innovation programs of Chambers of Commerce

Project Manager
vt sas | Enero 2017 - Octubre 2017 (9 months)
Habilidades utilizadas

Design of advertising pieces for reports and projects • Layout of books • Project management Corporate University Coordinadora Mercantil • Direct and manage the activities of advertising staff • Active participation in meetings, work tables, events and other activities

Logro principal

Project management Corporate University Coordinadora Mercantil

Publicist
car center international | Marzo 2012 - Abril 2015 (3 years 1 month)
Habilidades utilizadas

Creation of a mascot to manage internal communications. • Design of internal communication plan • Creation and coordination of the advertising department • Creative management of projects and internal communications{ ***}• Design of media strategy and advertising pieces; POP material design for points of sale. Management of suppliers. Personnel in charge directly and indirectly. • Design and creation of advertising guidelines for digital media

Logro principal

Creation and coordination of the advertising department • Creative direction of projects and internal communications

Formación académica
Marketing and Advertisement
Universidad de barcelona | Master
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