I have experience in directing and coordinating the advertising and communications area, managing the activities of the area's staff and the efficient use of resources.
Coordination of the area with personnel in charge • Design of the internal communications plan for the organization • Design and management of the marketing plan, generation of content and creation of portfolio and sales assistance for commercial management • Coordination of calls for government programs • Planning of events and activities for the company, clients and government programs • Team coordination communications and audiovisual design • Design of marketing plan and monitoring of strategies
Logro principalDirection of the call for 430 companies to participate in the iNNpulsaTEC program • Creative direction of the Hackathon campaign for the Cali Innovation Systems program • Planning, coordination and execution of closing events for the innovation programs of Chambers of Commerce
Design of advertising pieces for reports and projects • Layout of books • Project management Corporate University Coordinadora Mercantil • Direct and manage the activities of advertising staff • Active participation in meetings, work tables, events and other activities
Logro principalProject management Corporate University Coordinadora Mercantil
Creation of a mascot to manage internal communications. • Design of internal communication plan • Creation and coordination of the advertising department • Creative management of projects and internal communications{ ***}• Design of media strategy and advertising pieces; POP material design for points of sale. Management of suppliers. Personnel in charge directly and indirectly. • Design and creation of advertising guidelines for digital media
Logro principalCreation and coordination of the advertising department • Creative direction of projects and internal communications