Create marketing strategies (objectives, positioning, competitive advantage) to make visible the programs offered by the institution, carry out and implement the marketing plan, advertise the different services provided by the institution, analyze the databases of possible applicants, establish and manage the budget of the department. Lead the work team, content management of social networks, website, communications.
Create, design and measure the digital and audiovisual content of the institution as well as the management of the content of social networks, internal communications website and the entity's copies. Visual content manager, writing and graphics, creating loyalty with page users to increase their traffic.
Achievement and follow-up of the internship for students in the last semesters of all the programs offered by the Institution, opening of agreements with companies related to the sectors that each career focuses on, market research to evaluate the level of satisfaction. Development of graphic pieces, presentations and management manuals.