I am a Visual Designer graduated from the University of Caldas and I have studied image for more than 10 years. My professional career is made up of contracts with advertising agencies, state companies and freelance projects.
-Create and design visual elements, such as buttons, menus, graphics and animations, that allow an intuitive and attractive user experience on websites and applications. -Design graphic pieces for social networks such as: Instagram, facebook, google display in accordance with the visual and advertising strategy. -Create attractive visual ads in Google search, display and Facebook Ads with the brand identity, which attract the user's attention and generate a greater number of clicks and conversion.
Logro principal-Created the organization's ecommerce website from scratch according to the branding, which directly impacted the increase in sales with a new digital channel.
-Create digital content for agency clients and keep the visual part of their websites updated, guaranteeing the Assembly and implementation of landing page designs in CRM or Wordpress. -Design landing pages, websites and low and high fidelity wireframes in Figma applying digital experiences with UX/UI best practices. -Design the pieces for digital advertising campaigns in Facebook Display formats according to user research.
Logro principal-Managed different client accounts of the company guaranteeing 100% compliance in the Designs defined according to their brand.
-Devise and create promotional campaigns on digital platforms in accordance with the company's service portfolio. - Design animated videos (motion graphics), graphic pieces for digital campaigns and editing of educational and training videos published on the portal company website. - Carry out user research to identify the buyer persona and needs in terms of digital branding.
Logro principal- I participated in the call for impulsa Colombia where the organization benefited from investment capital for the purchase of equipment and training in digital marketing and web positioning. - I designed graphic content for more than 30 educational programs offered by the company.