Functions: • Leadership, training and development of the commercial team in all distribution channels: on trade, direct and corporate, department stores and online. • Relationship with foreign suppliers (Chile, Argentina, Spain, Italy), carrying out profitable and sustainable negotiations for the positioning of brands in the Colombian market. Achievements: • I managed to grow 5% in volume and 23.7% in value at the end of 2
Functions: • Management of key accounts at the regional level: Zapatoca, Romi, Mr Lee, Chorizos el Mono, among others. • Planning and execution of activities that increase volume and average ticket, in the company of clients. • Control and execute the promotional fund resource assigned to each of the clients. Achievements: • I grew 65% in the carbonated category and 15% in the water category. • I executed 100% of the assigned funds
Functions: • Management of key accounts at the national level: Grupo Nutresa, Grupo CBC, Buffalo Wings, among others. • Carry out the forecast per product, per client on a monthly basis to guarantee the supply of the product. • Planning and execution of activities that increase the volume and average ticket, in the company of clients. Achievements: • I met sales budgets by 110% on average. • I improved the net margin by 15% at