Mauricio Ordoñez
Economist with a master's degree in digital marketing
Perfil profesional
Economist with a Master's degree in Marketing and Digital Advertising, possessing solid experience in data analysis, digital marketing, and report automation. Known for integrating technical and strategic knowledge to design data-driven growth strategies. Advanced proficiency in tools such as Excel, Power BI, Google Analytics, Google Ads, SEMrush, and CRM systems like Salesforce and HubSpot. Passionate about market research.
Experiencia laboral
Specialist in market research, digital traffic, and SEO/SEM positioning. Design and management of digital campaigns, automation of reports in Excel, Power BI, and Looker Studio, and identification of niche opportunities.
Logro principalAutomation of reports and dashboards, reduction of report generation time by 70%, development of market research and successful campaigns in Google Ads and Meta Ads.
Design and presentation of KPI reports, personalized account tracking, collection strategies and customer segmentation for collection prioritization.
Logro principal30% reduction in overdue accounts, monthly portfolio recovery exceeding USD 60,000, and a 20% improvement in the recovery rate.
Standardization of processes, use of macros in Excel, leadership in projects to optimize payment methods and improvement of monthly closing.
Logro principal50% improvement in account reconciliation efficiency, 15% reduction in credit risk, and optimization of billing processes.
Formación académica
Universidad de san buenaventura cali | Undergraduate
