1. Design of strategies to achieve institutional goals. 2. In charge of inter-institutional relations with public entities and private companies aimed at strengthening the position of the entity. 3. Implementation and monitoring of the disclosure plan. 4. Design communications and marketing campaigns that help position the entity with its target audience. 5. Characterize the profiles of the different target audiences. 6. Implement the communications plan

Increase in the perception of target groups from 35% to 60%

Alliances with FEMSA México, Universidad de la Sabana, PAVCO, Universidad El Bosque, Keralty (Sanitas).

Launch the first virtual university of salespeople in Colombia where they are trained in different brands and strategies