Lead a team of: 60 people | Reports to: Board of Directors and General Management. Key objectives: • Management of the company's Commercial and Marketing process • Strategic planning and corporate management • Resource management, general representation and operational manager

• Led the company from an average annual turnover of USD$3MM to USD$5MM • Incorporated the brand in new sales channels such as Distributors and additionally opened 5 new points of sale nationwide. • Positions the Serta brand as #1 in the premium market.

Lead a team of: 40 direct people | Reports to: General Manager. Key objectives: • Comprehensive direction of the commercial operation and marketing of the brand at a national level. • Develop the business in order to achieve sales of more than COP 1,000 million. • Responsible for opening new sales channels (own stores and/or distributors)

It positioned the brand within the Falabella Retailer as number 1 in rest products. Achieving sales of more than Cop$1,000 Million per month • Successfully opened 3 stores of the brand in the city of Bogotá.-