I designed the digital strategy, led the development of the e-commerce platform and app, implemented marketplaces, SEO, LLMS, and Salesforce CRM. Business Product Owner. User. Functional requirements.

Omnichannel ecosystem development, UX/UI restructuring, Salesforce & Hubspot CRM integration, team leadership, SEO and LLMS strategy development.

I provided consulting services in brand management, digital advertising, digital ecosystems, positioning strategies, and cross-media plans.

Consulting in digital ecosystems, positioning, 100-page diagnosis, action plans for digital improvement.

I led marketing strategies for key companies such as Tiffany & Co. and Edgewell. I implemented agile methodologies, SEO optimization, full funnel paid media, and automated regional/local reporting.

Media planning management for Latin America, team leadership (23+), automated reporting, negotiation with major media outlets, budget management (over $10 million USD). Business Product Owner. Functional requirements.