Strategic, commercial, and analytical leader with over 8 years of experience in retail and technology. Expert in negotiation, sales team management, and business intelligence, driving growth and transforming data into business decisions.
Retail and traditional channel management, C-Level relations, logistics and financial operations, new business development, team leadership and revenue growth.
Logro principalI increased revenue from Pareto clients by 75% year-to-year, closed the largest leads in the region for $2 million USD, improved gross margin, and met goals at 115%.
Negotiation, product management and strategic planning for retail, full sales cycle management, leadership of 40 people, performance optimization and pricing strategies.
Logro principalI strengthened purchasing processes, increased sales and national coverage, improved e-commerce sales, and managed the sales and marketing budget.
Commercial planning, sales and inventory report management, KPI tracking, implementation of reports in Excel and Power BI, commission settlement and optimization of operations.
Logro principalI optimized report generation from Excel to Power BI, increased profitability and sales performance, and led information strategies and projects.