Lead and develop digital strategies based on data analysis and artificial intelligence for the construction of valuable content, customer service and monitoring the implementation and results on digital platforms.
Development of product strategies, fundraising and digital marketing
Work performed: Planning, development and control of traditional and digital marketing strategies Manage digital channels generating an increase in the engagement rate of 65%, Prepared and led the campaign plan and brand change of the company, Prepared management reports ( marketing, publicity and commercialization) for Fund to undertake - SENA.