Responsible for compliance with NPS, Revenue, Digital Adoption, migration of transactions to digital channels and digital sales indicators. Guarantee of quality and availability of digital channels. Management visibility at all levels of the organization.

Leadership in the construction of new functionalities and products for digital channels. Strategy and execution of roadmap for digital channel. Definition and construction of new digital products. Digital payments ecosystem strategy.

Leadership in the implementation of strategies for product growth. Presentation of results and monitoring of the management of the sale of digital savings accounts.

Definition of internal and external communication strategies. Strategy for digital adoption, transactional migration and NPS. Strategic alliances to promote the use of digital channels.

Implementation of a 100% digital savings account product. Reduction in costs associated with the product and significant increase in business volume.

Responsible for the digital savings account product. Definition of growth strategies. Presentation of results and monitoring of the sales management of digital savings accounts.