Responsible for leading the Commercial, Marketing and Customer Service team to achieve B2B and B2C negotiations. Oversee the monthly and annual sales budget. Consolidate strong business relationships, lead and promote the execution of business strategies, empowering and encouraging the sales force through corporate programs.

Implement company processes and procedures post Zrii Zilis merger. Own the new products and generate sales growth of 20% above the monthly target.

Create and develop commercial strategies that ensure the profitability and growth of the business, such as: retention, loyalty and new activations. Develop and generate the training and dissemination plan for staff and distributors. Propose and lead corporate events to add to the profit and positioning of the brand. Responsible for strategic direction for service channels. Executor of sales and after-sales campaigns

Increase retention from 18% to 45% on new partners, Increase repurchase from 60% to 90% on current customer. Reactivate the leadership of the rank and great repurchase distributors, recover their confidence evidenced in the satisfaction indicators.

Direct and control the Inbound and Outbound operation of Colombia, Mexico and Argentina. Develop and monitor management indicators and service metrics. Propose, generate and document processes of the Customer Service area, in addition to their respective corporate training. Implement and execute action plans for possible issues that directly or indirectly affect the service culture.

Decrease in workload through automation in payment processes. Increase team productivity through the implementation of sales and post-sales loyalty OB campaigns.