In charge of directing the product development teams based on augmented reality, virtual reality and video mapping, for each of these technologies it was necessary to design, execute and validate applications for interaction
I work on a positioning and growth strategy for the ZANCOS ZAPATOS brand in Bucaramanga - Colombia. This strategy was through ecommerce channels. After a year, the brand has been brought to New York - USA, where in the last year support has been provided to meet commercial commitments.
As an industrial designer, she was educated to solve user problems with tools such as SCUM (among other agile methodologies). I have worked on various projects under this methodology, this extensive experience has allowed me to be an expert in listening to the voice of the client and turning it into an amazing experience. through the combination of agile methodologies such as SCRUM and Design Thinking.