positioning of the product in the public and private sector. Taking of the different populations with flyers and events in public and private companies offering the credit card

Fulfillment of goals in the first month of admission

visit each of the towns of Ibague and Tolima. Making shots with stand, speakers and door-to-door flyers offering financial products for pensioners and active in the public sector and taking information from customers to consolidate the database.

visit of institutional channels such as drugstores, supermarket chains, etc. to place the product on the market