Catalina Henao
Director Digital
Perfil profesional
Performance-driven digital marketing strategist experienced in scaling brand visibility and audience growth across multi-channel ecosystems . Skilled in e-commerce marketing , social growth strategy , and campaign execution
Experiencia laboral
Directed cross-functional teams, coordinated influencer and partner campaigns, executed multichannel expansion across marketplaces, and aligned brand positioning with audience behavior.
Logro principalLed organic and paid digital growth strategies for LF10 and Allten, increasing Instagram following from 3.5k to 42k in 4 months.
Created and executed content and digital strategies, managed paid media campaigns for brand growth.
Logro principalDeveloped content and digital strategy, managed paid media on Meta platforms.
Oversaw campaign setup, monitored performance, controlled budgets, and aligned KPIs across client accounts.
Logro principalManaged campaign setup and performance monitoring, supporting budget control and KPI alignment.
Formación académica
Universidad industrial de santander | Técnico/Tecnólogo
