Self-driven and multilingual professional with experience in Brand Marketing. Poised, passionate, and with strong communication skills dedicated to a team-driven environment.
Develop and execute marketing campaigns aimed at communicating the employer brand message through human- centric experiences and events. Develop and lead innovation projects and brand strategies for internal and external audiences using agile methodology. Plan and conduct live events such as webinars, and meetups, conventions that promote authority building, community, and reputation. Design and implementation of social media promotion strategies for assigned projects.
Logro principalIn charge of coordinate and execute +10 projects for the leading Nearshore Technology Solutions company. Increased the number of attendees from 500 up to 4,000 in less than 3 months. Improved the organic reach of attendees thanks to successful social media campaigns in IG, LK and Youtube.
Developed, implemented, and participated in marketing and promotional activities for specific company accounts. Created compelling, on-brand copywriting pieces to stand out on various social media platforms. Managed social media presence and worked closely with our content and creative teams to develop engaging materials that support the marketing goals. Elaborated documentation and reports according to analyze campaign performance. Coordinated with other departments to ensure a unified campaign
Logro principalSuccessful execution of marketing campaigns, which have contributed to a significant boost in clients' brand visibility. Maintained a good engagement rate through social media channels. Improved the click-through rate with personalized messages and behavior-based campaigns as needed.