I directed the update of the Solfinanzas website, focusing on improving the user experience for clients looking for key information, especially related to credit applications. I modernized the Page image to reflect the new identity of the ark and worked closely with the internal team to align it with business objectives and customer needs.
I designed and developed the entire website from scratch, ensuring visual consistency with the brand annual and using Figma for collaborative design. I also managed meetings with the client to adjust the vision of the project and achieved an optimal user experience. I did the construction in Wordpress
I worked generating all the design and content for the company's social networks, as well as physical promotion strategies.