Responsible for the generation of marketing strategies to achieve the objectives, student service, admissions processes, digital strategy processes framed in all undergraduate, graduate and continuing education programs, for the Bucaramanga headquarters. Complying with the achievement of the goals set in the achievement of new students for the institution.

Responsible for the generation of marketing strategies for the achievement of the objectives, responsible for the attention to the student, responsible for all the academic programs and headquarters in the achievement of the goals foreseen in the achievement of new students for the institution, personnel management and reporting to the Rectory.

Responsible for the generation of marketing strategies to achieve sales objectives, sales budgets, negotiations with customers and suppliers, bidding processes, personnel management, reporting to the board of directors.