The generation of marketing strategies for b2b companies, that i lead is based on the concepts of Inbound Marketing and ABM. The main vision is always focused on increasing profits for customers through the generation of growth loops, retention and loyalty. With the development of specific strategies for each account, either from the launch of a product or the positioning of brands in Colombia, the main goal is to have a positive ROI. The agency's
Personal professional consulting. The main goal in this practice is to support starting ventures by providing them with the necessary tools to start small marketing strategies. Search for clients using ABM strategies, where it is first develop an ICP (Ideal Customer Profile), then a Buyer Persona that fits the type of venture I can work with. This service has no cost, so it is not available for everyone, just the profiles that fit my vision.
Creation, launch and monitoring of strategies for small and medium sized companies of different sectors. Web and Social network management: Kpis according to business goals; Content Design overview, Analytics for web and social networks•, wordpress and woocommerce management. E-mail marketing: Definition of content in the different stages of the purchase cycle. Creation of contact lists and databases SEO and SEM Strategy: Goals, KPIs, Keyword ana