Lead digital performance strategies in DSP mainly in DV360, Meta. and Google Ads. In addition, tactical branding campaigns in Tiktok Ads, Twitter and LinkedIn.

Lead the planning of digital performance strategies aligned in conjunction with the sales department to achieve the objectives of enrolled for master's degrees in each campaign.

HubSpot-CRM. We used it to understand the costumer journey. Which of our campaigns had filled out the form, since we were selling master's degrees that cost between US$7K to US$10K, then there was a commercial team that validated the information in the call center in order to close the sale. In addition, by having this information we could raise value audiences for remarketing and lookalike.