1 Prepare and implement the Strategic and Tactical Plan and Media Plan for Communication. 2. Strategy and Implementation of the CORE campaign to improve positioning. 3. Develop digital campaigns for sales channels. 4. Responsible for the generation of digital content for the website and social networks. 5. Responsible for the digital strategy, implementation and monitoring (Ads, Analytics, Social media). 6. Communication of Public Relations Activities.

1. Preparation of the Strategic and Tactical Marketing Plan. 2. Compliance with sales budgets set by the company for the retail channel, in addition to financial indicators, effectiveness, average purchase ticket, conversions, inventory rotation visibility and customer satisfaction. 3. Generate the guidelines for visibility, exhibition, experiences and follow-up in the execution. 4. Comply with the objectives established for the brand indicators of TOM, CE, CT, Consideration

In charge of guaranteeing the correct and efficient operation of the stores in charge according to the guidelines and procedures, ensuring the administration and execution of different processes in a comprehensive manner; Human Resources (actively participates in selection processes, labor costs, disciplinary processes, staff schedules); Marketing; Operations (inventory management, ensure low liquidation, fulfillment of goals).