Create digital campaigns with the aim of attracting potential leads to Ecommerce platforms through social networks; including Instagram, TikTok and Facebook. Position products in the Ecommerce channel based on the analysis of metrics, number of sales x product, time of sale, geographic location and number of clicks. Design, plan and create advertising material and content grid for social networks. Prepare a periodic report where the competition is analyzed.

I led the launch of the two Ecommerce platforms, coordinating all aspects of the project, from the design of the website, product positioning and marketing strategy.

Manage social networks such as Facebook and Instagram, encouraging the interaction of followers and future leads with the aim of promoting purchase intention and directing them to e-commerce channels such as MercadoLibre, Rappi and Marketplace Meta. Update inventory in ecommerce and associated market places: website, MercadoLibre, Rappi, among others. Monitor the availability of stock of products to guarantee navigability and order processing.

I increased the ticket by 90% by including, managing and negotiating the positioning of the products in three Marketplaces.

Design and plan attractive and visually striking advertising material for social networks in order to capture leads and encourage interaction. Create and manage the commercial website through the Wix platform in order to merge the aesthetics and guarantee the user navigability. Strategically manage Facebook and Instagram accounts to promote follower interaction and generate qualified leads.

I increased sales by 30% compared to previous years in psychology services and virtual programs by capturing new leads on social networks.