• Structuring the Marketing area of the company. • Design of 360 marketing strategy for the company, focused on brand positioning and customer loyalty. • Align corporate objectives with the marketing and communications strategy. • Inbound Marketing strategy design and SEO / SEM positioning. • Market research and conceptualization of the company's real estate projects. • Relationship marketing for B2B and B2C clients. • Promote culture

- Leading the previously dysfunctional area and increasing productivity by 120% - Increase in engagement of 114% through inbound marketing and valuable content. - Strategic planning focused on the objective of Internationalization, achieving more than 20 effective contacts for new businesses

• Align the marketing and innovation strategy with corporate objectives, through the renewal of the MD Industrial brand, to impact the brand capital of the target audience. • Structure and implement a value generation system through the identification of opportunities and satisfaction of customer needs. • Promote a culture of organizational innovation and social sense through entrepreneurship. • Carry out consulting with entrepreneurs and SMEs.

- Fulfillment of the prospecting goal of potential clients by 135%. - Increase in engagement of 8% through inbound marketing and valuable content. - Negotiation of 13 new alliances, impacting approx. 100 entrepreneurs in pre-incubation stage.

• Develop 360º strategies integrating them with Digital Marketing KPIs. • Implement user-centered design and research methodologies as a strategy to identify insights for the design of real estate projects. • Perform data analysis in order to find opportunities and maintain brand leadership in the market.

- Optimization of the digital strategy focused on the measurement of conversions and return on investment.