My job is to ensure that the extraction flows from google analytics reach the warehouse where I subsequently monitor the ELT process carried out by the company. This process consists of crossing original data sources through a digital attribution model developed by me together with other collaborators.

Develop reports in Power BI and additionally develop the entire backend of a proprietary automatic reporting tool that replaces common analytics tools through a code solution. Later we develop a similar request for DataStudio

In this company, which was a small start-up, in addition to creating the entire data ingestion and transformation infrastructure, I was in charge of coordinating the political strategy and marketing area, for which I used the data that I processed.