Valentina Campo Pacheco
Digital Media Buyer
Perfil profesional
Client-focused digital marketing professional with a Master 's in Applied Psychology and experience in campaign management , technical client support , and stakeholder communication . Skilled in paid media , SEM/SEO , and analytics
Experiencia laboral
Executed and optimized paid media campaigns, audience segmentation, SEM/SEO, dynamic ads, programmatic buying, A/B testing, and reporting for US accounts.
Logro principalManaged paid media campaigns (Meta, TikTok, Pinterest), performed keyword mining, SEM/SEO strategy, programmatic campaigns (DV360, The Trade Desk), A/B testing, and creative optimization.
Supported campaign analysis, localization of content and ads, QA of digital assets, and contributed to ROI reporting.
Logro principalAnalyzed campaign data, supported omnichannel strategy, optimized and localized ad copy for Latam, improved e-commerce conversion rates.
Managed real-time interpretation, technical support, and client troubleshooting in healthcare and banking environments.
Logro principalProvided bilingual interpretation and technical guidance for Spanish-speaking clients in US healthcare, troubleshooting and client support.
Formación académica
Universidad de los andes | Profesional
