Carlos Mario Uribe Ortiz

Brand manager

Perfil profesional

Creation, reactivation and maintenance of markets. Develop impact strategies for brands, with a 365 degree vision (online, offline). Formation of high performance teams focused on commercial results. Analyze data.

Experiencia laboral

Brand Manager

réditos empresariales | Julio 2016 - Febrero 2020 (3 years 7 months)

- Launch and positioning of the Betplay and Super Astro brands. - Development of the annual strategic plan for brands and sales channels. - Retail Development 11,000 points.

Logro principal

Development of a new commercial brand Betplay. Budgetary compliance at 105% Integration of new distribution channels.

Marketing Director

direct line ag | Junio 2014 - Mayo 2015 (11 months)

- Sales budget execution for 50 million Euros. - Creation of the strategic and commercial plan, mainly focused on digital channels and BTL.

Logro principal

Brand positioning in young segments. Launch of new digital campaign (increase in sales of 25%). Introduction affiliate

Director Of Commercial Projects

merconic gmbh | Diciembre 2008 - Junio 2014 (5 years 6 months)

- Achievement of B2B commercial clients. - Administration and execution of commercial strategies and brand positioning (Sony, Apple, Warsteiner, Levi's and others).

Logro principal

Linking Spotify, Levi's, Warsteiner. Creation of the Unipartys digital platform. Increase in sales of 35%, mainly the Sony brand.

Formación académica

Business Administration
Fh-münster en alemania | Specialization

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