In charge of carrying out the construction of the paid media plan for the company and allied projects, considering the entire conversion funnel. Control of the metrics and optimization of the campaigns, this to ensure compliance with the objectives set.

In charge of leading the creation and implementation of the digital strategies of the brands in charge. Control of ongoing campaigns, ensuring their proper functioning, optimization and that they always lead to increased sales and acquisition of leads. Budget management, support and presence in all 360 of the verticals. Monitoring and control of KPI's. Management of tools such as Google Ads, Facebook Ads and

Development of a business model for its own venture, where the function of the company was to provide logistics for product brands in the city of Medellín through 100% electric cars.