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Photo

Laura Marcela Romero Flórez

Content Manager
Habilidades
(Autoevaluación)
Proactive & creative 100%
Facebook 100%
Decisive 100%
Working under pressure. 100%
Adaptability & empathy 100%
. leadership 100%
Trello 100%
Adobe suite 100%
Hubspot 60%
Ads 60%
Idiomas
English:
  • Fala
    70%
  • Leitura
    70%
Spanish:
  • Escrevendo
    70%
  • Leitura
    70%
  • Fala
    70%
Perfil profesional

Experiencia laboral

Content Manager
pyt colombia | Agosto 2022 - Octubre 2022 (2 months)
Habilidades utilizadas

Responsibilities: •Develop digital strategies through planning for different social networks in an organic/paid way and mass mailings. •Manage social networks, generating chronopost, writing copy and carrying out follow-up to metrics. • Leading a team and distributing the tasks within it, identifying the parameters of the requests and monitoring compliance, providing solutions in the expected time.

Logro principal

•I optimized and managed the projects so that their passage through the marketing/content area was agile, efficient and timely. •I generated content strategies that met the needs of the company and allowed to increase the results in the different KPIs It`s raised.

Analista De Gestión Del Conocimiento E Innovación Y Comunicaciones
fundación carvajal | Junio 2020 - Agosto 2022 (2 years 2 months)
Habilidades utilizadas

•Develop digital strategies through the planning, design and execution of audiovisual pieces for different institutional channels; social networks and mass mailings. •Structuring, designing and implementing virtual learning resources; diagramming and developing content in both audiovisual and interactive formats •Managing social networks, generating chronopost, copys, PQRSF procedures and monitoring metrics •Implementing landing pages •Leading and manage teams

Logro principal

•I identified platforms based on digital transformation, leveraging projects into creative and interactive formats. •I promoted the digital transformation of the Foundation, generating audiovisual and interactive educational content for the community, impacting more than 8,000 beneficiaries{ ***}

Coordinadora Digital
emblue group | Diciembre 2019 - Junio 2020 (6 months)
Habilidades utilizadas

•Develop digital strategies through planning for the different social networks used by brands. •Manage social networks, generating chronopost, writing copy, developing PQRSF procedures and monitoring the metrics of the different organic content and inorganic, making the respective reports. •Planning and diagramming landing pages and monitoring the web pages of the different brands.

Logro principal

•I generated identification and positioning strategies for the brands, increasing the number of followers on their different social networks by an average of 20%. •I generated an optimization in the advertising budget and obtained savings of an average of 40% daily.

Formación académica
Marketing and Advertisement
Universidad autónoma de occidente | Specialization
Generado por

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