Directed marketing objectives, managed team for campaigns, video, design, and content. Ensured brand positioning in digital and non-digital media, managed budgets, and improved departmental processes.

Structured the marketing area, led inbound and social media strategy, increased Instagram and Facebook followers by 70%, and developed customer loyalty strategies with commercial partnerships.

Developed content for B2B/B2C clients, created social media strategies, prepared performance reports, and executed inbound marketing to drive engagement.

Increased portal visits and registrations by 10% and achieved 90% monthly increase in social media followers for Medellin Mobility Secretariat.

Managed social media accounts, created audiovisual and digital content, responded to user requests, and prepared performance reports.

Increased digital management of user procedures and obtained official verification for the Medellin Mobility Secretariat's account.