Strategic planning, execution and measurement of launch campaigns and brand tactics.

Launch of DiDi Moto, Dominican Republic: Obtained the highest brand recognition record for DiDi in the DR. I achieved an increase of +8% in awareness of the campaign vs. previous brand campaigns.{* **}Increased the usage consideration of the app by +20%

Creation and execution of strategic alliances to increase business KPIs.

Huawei Alliance: Increased +131% brand exposure in AppGallery with $0 investment costs. Increased +55% views of the DiDi app from Huawei devices.

Digital transformation planning

I established the strategy and processes for the digital transformation of the company.