Managing influencers for masmetros.com.co was an enriching experience. Like Melissa Martines, Mario Ruiz downloading creative concepts for exchanges. Working with various influencers and adapting strategies based on their audiences resulted in a significant increase in traffic and engagement on our platforms. I learned the importance of authenticity in influencer marketing and its impact on brand growth.
We manage campaigns with Marcelo Cezan and journalists from the City TV channel to obtain brand reach and an image per campaign.