Responsible for the digitalization of AbInbev's B2B business in Argentina. Areas under my scope: • Digital Sales • Revenue Management • Digital Marketing & Communications • Product, UX, & Analytics • Trade Marketing

We managed to digitize 100% of direct sales, and 40% of third-party operations with + 12% revenue per transaction, + 8% increase in customer base and + 20% NPS in one year.

Responsible for the setup and P&L of the TTOO business in Brazil, Mexico, Argentina, Chile, Colombia, Peru, Ecuador and the Caribbean, bringing the new business to a turnover of USD 180 MM in its first year.

We achieved an incremental turnover of 180 MM dollars at the regional level without cannibalizing other products.

Responsible for the Commercial Activity of “Packages” business unit for Brazil, Argentina, Mexico, Chile, Peru, Colombia, Ecuador and the Caribbean, increasing business turnover from 12% to 25% of the company's share and growth 51 YoY - totaling USD 1,000 MM.

We closed a GAP between the average sales of total industry Packages and the percentage weight that it represented in DESP sales, achieving 25% of total company sales, starting from 12%