International Business Professional, Marketing Management Specialist. B2 English Certified. Experience in strategic marketing management, market research, product strategy, and innovation.
Strategic key account management, market analysis, demand planning, outbound marketing strategies, prospecting, KPI tracking, loyalty development, B2B negotiation, and maximizing sales results.
Logro principalOpening 5 new clients, reactivating 2 inactive clients, implementing a cross-selling strategy and B2B negotiation.
Leadership in business development, communications campaigns, strategic marketing, market analysis, CRM management, commercial proposal development, national and international B2B negotiation, indicator analysis, and sales pipeline.
Logro principalImplementation of a sales process based on Customer Journey and Buyer Persona, use of CRM (HubSpot), development of inbound and outbound strategies, B2B negotiation.
Responsibility for the execution of senior management projects, international market research, sector analysis, database management, profile selection, interviews, test administration, and reporting.
Logro principalExecution of senior management projects in Latin America, development of business and marketing plans for positioning in the Latin American market.