· Lead the marketing team · Creation and execution of the marketing plan for the channels: Ecommerce, Marketplace, Retail and Wholesale (B2B) • Design of commercial strategies that maximize the results of the strategies and the profitability of the company. · Creation and monitoring of sales and expense budgets for the execution of PAC activities. · Management of digital strategy, budget, execution of campaigns in Meta Ads

- Growth in sales of the ecommerce channel by 150% - SEO positioning in the weekly categories. - Creation and maintenance of the balance point of the ecommerce and retail channels. - Increased display per square meter by 30% in the wholesale channel.

*Negotiation with suppliers to guarantee industry commercial support for channels: B2B, B2C and digital. Lead ali Lead commercial alliances with industry suppliers. *Lead commercial alliances with industry suppliers.

- Growth of the B2B channel by 34.5% - Growth of the B2C channel by 81%, - Support in the expansion of the B2C channel with the opening of 8 points of sale{*** }- Creation for the first time of a marketing plan, where in 2021 it managed to participate 20% in the company's sales. - Category Implementation

* Negotiation with suppliers * Create commercial events that allow customer loyalty, generate sales growth for participating laboratories and guarantee compliance with the monthly budget.

- Increase in client calls by 40%. - Creation of an event implementation manual to ensure their respective execution. - Development of the opening of social networks (Facebook, Instagram).