Engineered reporting by integrating AJO and AEP datasets in Adobe CJA, enabling analysis of cross-channel customer journeys and behavioral trends.

Deployed cross-channel journeys in Adobe Journey Optimizer, orchestrating real-time and batch-based personalized campaigns across multiple channels using Offer & Experience Decisioning.

Designed scalable XDM data models, set up inbound data flows, activated audiences, and architected serverless IO-Runtime APIs with full-funnel reporting in CJA.

Created AEP source/destination configurations, led MO-MT migration on Adobe Experience Cloud, and deployed Adobe Web SDK for real-time data delivery.

Specialized in high-volume data ingestion, SQL-based segmentation, and integrated web apps for campaign orchestration. Used IdentityGraph, PQL, and Real-Time Customer Profile.

Monitored and debugged AEP data issues, implemented personalization in AJO, and managed analytics pipelines in Adobe Campaign Classic.