We worked with platforms such as semrush to evaluate the positioning of the website and the blog. You had a blog in wordpress with a plug-in to measure the level of articles in seo and we constantly produced content of good relevance in searches. Regarding performance, I worked hand in hand with the head of growth to optimize the campaigns in terms of images, content and the results according to the segmentation to validate and adjust what was necessary.

I worked implementing Analytics on the Bronco website, strengthening its digital channels and evaluating offline actions to measure their results through digital means. When we launched the Mapei page we made some SEO improvement adjustments such as the page loading speed, responsive capabilities and the content of technical sheets through the metatags.

- I worked generating traction in the different startups that we created with tools such as tableu to measure traffic sharing, crazyegg and with a data studio dashboard to measure which strategies worked for us and which ones we should adjust to generate more conversions, I created content for advertising and towards the planning and monitoring the execution to define changes and managing the startups blog creating content that will help us position them in search engines