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Federico Rivera Burrowes

Digital Marketing Manager
Habilidades
(Autoevaluación)
Idiomas
English:
  • Fala
    70%
  • Leitura
    70%
  • Escrevendo
    70%
Perfil profesional

Marketing and Sales Specialist with 12 years of experience in Marketing for the Retail, Fashion, Animal Health and Nutrition, Software and E-learning sectors. Developing and implementing marketing and sales strategies to increase participation

Experiencia laboral

Digital Marketing Manager
edunext | Abril 2021 - Actualmente (5 years 7 months)
Habilidades utilizadas

Digital Marketing and Sales Manager Responsible for leading the Online Marketing & Sales team designing and implementing the Marketing and sales strategy. Accompany companies with virtual education initiatives helping them deliver exceptional online learning experiences, empowering them in the use and implementation of Open edX technology.

Logro principal

• I developed new digital communication channels such as LinkedIn and YouTube, achieving a 40% increase in followers. • I managed to double the volume of business and effective sales closings, structuring the sales process.

Head Of Marketing
spataro nápoli s.a. | Enero 2018 - Junio 2020 (2 years 5 months)
Habilidades utilizadas

Create, design and implement 360 * Marketing strategies for the Arrow, Manhattan, Enzo Feldini and Roland brands in different sales and distribution channels.

Logro principal

• Designed and executed the Omnichannel strategy for the new brand, Enzo Feldini, (retail, distributors and online) achieving 104% compliance with the sales budget during the first year (2019). ($ 320 M) • Increased the market share of the Manhattan brand by 2 points.

National Head Of Marketing
incoco s.a. – alberto vo5 | Octubre 2016 - Diciembre 2017 (1 year 2 months)

Create, design and implement 360 * Marketing strategies for the VO5 and VO5 Femme clothing brands in the retail channel, as well as developing sales strategies for inventory rotation.

Logro principal

• Achieved Sales growth of 5% for the VO5 Femme brand. 2017 through advertising campaigns, visual marketing, BTL activities and influencers. • I achieved growth in market share for VO5 Hombre of 2% 2017, through product line development strategies, in

Formación académica
Marketing and Advertisement
Politécnico grancolombiano | Undergraduate
Generado por

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