Adriana Marcela Jaimes Segura
Relationship Marketing Coordinator
Perfil profesional
Professional in Advertising and Marketing, specialist in Marketing Management with experience in the structuring, execution and monitoring of marketing plans, ATL and BTL campaigns. Digital strategy, social networks and website. Development of events
Experiencia laboral
Responsible for the preparation, execution and monitoring of the annual marketing plan and digital strategy, budget management, campaigns aimed at achieving new customers. Events.
Logro principalIncreased customer loyalty by 10% through participation in commercial events Parameterization of a new CRM
Market research in the Colombian artisan sector: data collection, preparation of the instrument, interviews, tabulation and analysis of information.
Carry out and execute the Annual Marketing Plan, Organization and logistics of National and International Fairs and events, Market research (Database management, Benchmarking), promotion
Formación académica
Universidad de la salle | Specialization
